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The Amazon we know today began in a garage with Jeff Bezos and a few employees developing software? On July 16, 1995, American entrepreneur and e-commerce pioneer, Jeff Bezos invited 300 friends to beta test a website he had developed. The site was named Amazon.com, after the meandering South American river. The initial success of the company was meteoric. With no press promotion, Amazon.com sold books across the United States and in 45 foreign countries within 30 days. We bring you the origins, leaders, growth and products of Amazon.com, an undisputed giant in the e-commerce market.